In my advertising class, my team and I were tasked with creating an advertisement campaign for AMC Theatres. We needed to show Gen Z that they are missing out on seeing movies in person at AMC Theatres. We took Gen Z and the idea of experiencing movies in a whole new way and made the AMC Ring, a play on the Oura Ring. Our creative technology allows movie watchers to log their movie ratings and reactions based on real-life data.