Trü Frü is viewed as a luxury dessert with a high price tag. We believe that Trü Frü fits its’ expensive value because at its core, it contains all-natural ingredients. The benefits of having such a natural dessert option are endless. Less guilt, higher quality ingredients, and a flavor profile that’s worth the money. So, we designed a campaign that reflects Trü Frü as it is: fruit covered in chocolate. Including aspects of the natural environment in which each Trü Frü fruit grows, we connect the product back to its roots.
